The forex market is incredibly competitive, with little actual variation in what is offered. In such a climate, customer service can make all the difference

The foreign exchange market is an international, decentralised market which is open around the clock, five days a week. It is known to be the most liquid financial market in the world, yielding a daily turnover of roughly $4trn, giving traders the opportunity to invest in a multitude of asset classes with relatively low capital requirements.

These are just a few elements that render the forex market one of the most popular in the world. However, due to its dynamic and overly competitive nature, forex brokers face a continuous struggle to retain their clients. Nowadays, with so many emerging all over the world, a broker’s reputation can be influenced by customers’ experiences and their reviews about that broker. Forex brokers recognise that providing outstanding customer service and support is one of the most important things clients look for.

Clients are more sophisticated today than ever before; they have a deeper understanding of the business and greater demands

Client profile
Choosing a forex broker is a challenging task, even for the most experienced traders, as many brokers sell themselves as ‘the best in the market’ in a bid to overcome fierce competition. The spreads offered by brokers are more or less similar, and the same goes for the performance of trading platforms. What really differentiates a broker in the competitive field of forex is the level of customer service they offer to their clients, how innovative their approach to customer service is, and what value this adds for the client.

These are just a few elements that render the forex market one of the most popular in the world. However, due to its dynamic and overly competitive nature, forex brokers face a continuous struggle to retain their clients. Nowadays, with so many emerging all over the world, a broker’s reputation can be influenced by customers’ experiences and their reviews about that broker. Forex brokers recognise that providing outstanding customer service and support is one of the most important things clients look for.

Clients are more sophisticated today than ever before; they have a deeper understanding of the business and greater demands

Client profile
Choosing a forex broker is a challenging task, even for the most experienced traders, as many brokers sell themselves as ‘the best in the market’ in a bid to overcome fierce competition. The spreads offered by brokers are more or less similar, and the same goes for the performance of trading platforms. What really differentiates a broker in the competitive field of forex is the level of customer service they offer to their clients, how innovative their approach to customer service is, and what value this adds for the client.